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Sponsors fall foul of Olympic branding rule
As well as fierce athletic competition in London, sponsors have battled it out for product placement and endorsement. But while the official Olympic partners take pride of place, sponsors of athletes that are not a recognised Olympic brand have found themselves falling foul of rule 40 of the Olympic charter. Duration: 02:47
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Sponsors fall foul of Olympic branding rule
As well as fierce athletic competition in London, sponsors have battled it out for product placement and endorsement. But while the official Olympic partners take pride of place, sponsors of athletes that are not a recognised Olympic brand have found themselves falling foul of rule 40 of the Olympic charter. Duration: 02:47
Date: 11/8/12
Views: 63
Video by:
AFP News
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