Eyeing for a Slice of The Mooncake Market The Mooncake Festival is one of the peak seasons for local bakeries. Coupled with a profit margin as high as 40% to 50%, it is no surprise that bakeries are all vying for a share of the mooncake market. However, it is also a highly competitive market where unique flavours, packaging and branding are all very important to win over the customers, putting new and small players at a disadvantage. Faced with an operating environment with higher cost due to inflation, coupled with a gloomy economic outlook resulting in poor spending sentiments, how do new and small players get a slice of the mooncake market? Financial Planning 101: What to do with $30,000 Spare Cash?A viewer has spare cash amounting $30,000 having setting aside an emergency fund. Viewer asks if this sum of money should be invested in shares and/or unit trusts, or deposited into his CPF account. If investment is a better option, should he invest in shares or unit trusts? And what are the considerations if viewer deposits the sum into his CPF account?